Pay Per Click Marketing Course
I presented a short Pay Per Click Marketing course for small business owners in Manchester last week. Here are the slides from the evening: [slideshare...
View ArticleClik here to view.
Using Your Keyword In Pay Per Click Adverts
Creating Pay Per Click Adverts When you have a number of keywords in your ad group, sometimes it’s handy to use the keyword insertion method when creating your adverts. This is where you use the text...
View ArticleClik here to view.
Google AdWords PPC – Embedded match
What’s this all about then? Well, as I was contemplating what match types to delete, add and test together in Google AdWords, I came upon a match type that I’ve not exploited enough. Embedded match...
View ArticleClik here to view.
Can you use Broad, Exact and Phrase Match together in Pay Per Click?
If you are going to use Exact, Phrase and Broad match together, make sure you stagger your bids in order of your preference. For example if your exact match keyword isn’t achieving the traffic you...
View ArticleCreate A Successful Pay Per Click Campaign
Make sure you’re using Analytics correctly. The main priorities are as follows: Conversion tracking Goal tracking Keyword tracking Use the ‘Search Query Report’ in AdWords Check our previous post on...
View ArticleClik here to view.
Pay Per Click Marketing Management Exams
Fantastic day for the PushON team… OK, so it was a long and boring day, but the great news is that Mark qualified as a Google AdWords Professional, and I’ve qualified as a Microsoft adExcellence...
View ArticleClik here to view.
Another Google AdWords Professional In Our Ranks
I’m very happy to say that our Search Marketing Consultant, Sam passed the Google AdWords Professional Exam on Friday. We’re very proud that he’s completed it, and with an impressive score too! The...
View ArticleClik here to view.
Google AdWords New Interface Usability
I love the new features, and it’s a great improvement on the old interface, but there’s one schoolboy usability error that I’ve just noticed: Can you guess what I’m on about? The post Google AdWords...
View Article
